Social media marketing has come a long way from simply counting likes and followers. Today, it’s all about engagement and building meaningful connections with your audience. In this blog post, we explore the changing landscape of social media marketing, highlighting the shift towards authentic interactions, storytelling, and community building. We discuss strategies for increasing engagement, such as hosting interactive live sessions, running contests, and responding promptly to comments. By focusing on engagement, businesses can create a loyal and active community around their brand.
