Marketing - Loman Creative Services

3 Ways Leaders Can Use Technology

Leaders should use technology for several compelling reasons: 1. Improved Efficiency: Technology can significantly enhance productivity and streamline operations. By leveraging technology tools and systems, leaders can automate tasks, eliminate redundancies, and improve overall efficiency. This allows leaders to focus their time and energy on high-value activities and strategic decision-making. 2. Enhanced Communication: Technology provides […]

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Electronic Press Kit (EPK)

EPK, Marketing, Media / lomancreation

An EPK is short for “electronic press kit.” It’s a collection of digital materials that provide information about a company, product, or individual, and is typically used by journalists, bloggers, and other members of the media to learn more about a subject and create content. An EPK typically includes things like a press release, high-resolution

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Why Your Organization Needs SEO

Business Owner, Marketing, Media / Loman

SEO stands for “Search Engine Optimization.” It is the process of optimizing a website or online content to increase the quantity and quality of traffic from a search engine’s organic results. This typically involves making changes to the website’s structure and content in order to make it more attractive to search engines and to help

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Hybrid Events Benefits

Business Owner, Event, Marketing, Media, Video / Loman

Hybrid events, which are a combination of in-person and virtual components, offer a number of benefits over traditional in-person events or fully virtual events. Here are a few examples: Increased reach: A hybrid event allows organizations to reach a wider audience than they would be able to with an in-person event alone. This is because

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Do I Need A Marketing Plan?

Marketing / Loman

A marketing plan can be a valuable tool for any business, large or small. It helps you define your target market, guide your marketing efforts, improve efficiency, increase your chances of success, facilitate collaboration, and improve communication. That being said, a marketing plan is not necessary for every business. If you are just starting out

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VR Engagement

Marketing, Media, Metaverse, Video / Loman

There are several ways to engage with virtual reality (VR) content and experiences: Wear a VR headset: VR headsets are devices that you wear on your head to fully immerse yourself in a virtual environment. They often come with built-in headphones and motion controllers that allow you to interact with the virtual world. Use a

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Metaverse Events

Marketing, Media, Metaverse, Video, Virtual Reality / Loman

Hosting events with virtual reality (VR) technology can offer a unique and immersive experience for attendees. VR events can take many forms, including virtual conferences, trade shows, and concerts. To host a VR event, you will need a VR headset or device for each attendee, as well as a platform or software to host the

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Benefits of Livestreaming

Marketing, Video / Loman

Livestreaming is the process of broadcasting live video content over the internet. It allows people to watch events or content in real-time as they are happening, rather than watching a pre-recorded video. Livestreaming can be used for a wide range of purposes, including hosting events, webinars, concerts, and more. It can be accessed from a

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What is a Marketing Campaign?

Marketing / Loman

A marketing campaign is a series of activities that a business undertakes to promote and sell its products or services. These activities can include advertising, public relations, social media marketing, email marketing, search engine optimization, and more. The goal of a marketing campaign is to reach a specific target audience and persuade them to take

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