Why use SSL with your business website?

Security is not a new term but is one that we must now begin to really take seriously. For business owners with websites, having information that comes in and goes out – being protected is key to long term business success and to avoiding crashes and hacking, or release of critical information. Showing your customers that you site is secure can be visualized by the graphic below.

What is an SSL Certificate? 

An SSL certificate serves as an electronic “passport.” It establishes the website’s authenticity and credibility and enables the browser and Web server to build a secure, encrypted connection. Without an SSL Certificate in place, your website information may be subjected to information leakage, cyber attack or hacking.

Credibility is established by checking the digital certificate, which includes:

  • The Certificate holder’s name (individual or company)
  • The Certificate’s serial number and expiration date
  • A copy of the Certificate holder’s “public” cryptographic key
  • The digital signature of the Certificate-issuing authority
  • Extended SSL Certificates give the site visitor an additional visual cue, displaying the Certificate holder’s name against a distinctive green background in the visitor’s

What does an SSL protect from when generally used? 

For websites using Payment processing features, an SSL will help to prevent any private or personal information from leaking to other computers. It also encrypts all information coming in and going out. It’s just a much safer choice than not choosing to add an SSL certificate to your website hosting package.

It is also extremely helpful with boosting your SEO rankings in search engines. Learn more here.


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